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GIC Group's value-adding approach to business is a complete package of services for agribusiness and biotech firms, producers
and producer groups, and governments.
Private Sector:
How has the market for your products and services changed? Are you doing business with the same companies you were ten years ago? What are the effects of
consolidation, globalization, and vertical integration on your firm? Is your firm leading, following, or falling behind? Is there potential for your company to produce new products and
services with existing resources, or find new uses and markets for your existing products? GIC Group's comprehensive technical services can answer these questions, and put your firm
on the appropriate strategic path. State Governments: States are facing the challenges and opportunities of the global
marketplace. Traditional commodity markets are giving way to demand for product differentiation, identity preservation, and trait-specific food and feed ingredients. States are
charged with capturing additional value from agricultural products through new markets. GIC is now performing ag export and investment advisory services for states in the U.S. The
activities include market research and analysis; export promotion campaigns; web design and maintenance; trade missions and trade fairs; development of buyer and supplier databases;
and investment and transactional services. GIC Group can interface with the state's value-added and export marketing initiatives, and enhance their efforts to market globally.
Producers and Producer Groups: Farmer-owned brands, state-sponsored marketing initiatives, and value-added products are capturing traditionally downstream revenues for the
producers of those products. Capitalizing on existing infrastructure and current management expertise, producers have found the key to relationship marketing; providing a quality farm
product and the information package that the customer needs enhances the value of the transaction. Producer groups are realizing the value of a combined, concerted effort to
maintain standards and realize economies of size in the IP sector. GIC Group knows that producers excel at their job, and that it is a demanding one. Marketing initiatives take time,
excellent management, experience, and industry contacts to be successful. We have bundled our services to provide comprehensive strategic, research and marketing resources necessary to your project.
GIC Group has the tools to support your strategic and marketing initiatives!
Strategic Planning
Market Research and Analysis
Marketing/Export
Promotion |
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