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GIC New Project Announcement:Market Assessment and Marketing Strategy Development for New Refrigeration Technology in Reefer Containers GIC is pleased to announce the launching of a new project to develop market investment opportunities for a new reefer container refrigeration technology. GIC will be performing a detailed market assessment for the project, including a cost-benefit analysis of the new vs. existing refrigeration technologies, an evaluation of the industry’s competitive landscape and market penetration projections for our client’s product. Based on the results of the market assessment, GIC will develop appropriate marketing strategies for our client. GIC will develop a product demonstration campaign, identify potential strategic partners, establish marketing guidelines and develop alternative funding approaches to neutralize potential additional product costs. For further information on the agribusiness advisory and investment services of The GIC Group, please contact Richard Gilmore at 703-684-1366, rickgilmore@gicgroup.com
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