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Marketing Strategies


Marketing Services. Joint Agricultural Coordinating Council (JACC), Dominican Republic.  GIC conducted market and financial research for JACC growers/members interested in exporting non-traditional food products to the United States and Western Europe.  It negotiated with American distributors for purchase contracts and handled containerized shipping through GIC Trade, Inc.

Market Analysis and Investment Services.  Ballarpur Industries.  Development of marketing strategy and strategic alliances in the specialty processed fruits and natural foods sectors.  Includes technology transfer and equipment upgrades/procurement with provision for procurement finance.  Long-term representation services and organization of fact-finding missions.

Commodities The Impact of the Corn Import Duty on Colombia's Poultry and Feed Industries. Study for the U.S. Grains Council to assess the impact of Colombia's corn import tariff on the potential for growth of the poultry and  industrial corn processing sectors in Colombia.  Colombia's increases in corn import tariffs raise several key policy issues of interest for Colombia's poultry and feed manufacturing sectors. The study assessed the  impact of the import tariff on the competitiveness of Colombian poultry and feed manufacturing versus other Andean countries.

The U.S. Wheat Flour Milling Industry: A West Coast Focus.  Private Client.  GIC completed a comprehensive analysis of the U.S. wheat milling industry, including definition of all key millers, concentration ratios, recent mergers and acquisitions, and wheat flour exports.  The study also analyzed historical and structural changes in the wheat milling industry, corporate performance and capacity changes.

Market Overview and Commercial Services.  Ruchi Soya.  Providing an in-depth market overview of the soy, margarine, shortening, and other edible oil industries. Includes analysis of technological developments, technology transfer opportunities as well as supply/demand estimations and preliminary establishment of joint ventures and foreign investment.

Logistics Management & Multi-modal Services.  Private Client, Maharashtra, India.  Provided strategic planning services to one of India's largest trucking companies to diversify into modern, high-efficiency distribution systems.  The company was developing multi-modal transportation systems, refrigerated fleet for shipping fresh and processed food, controlled atmosphere storage facilities for a broad range of products and Electronic Data Interchange services.  GIC also provided client targeting, presentation and negotiation assistance for a new customer base.

Global Market Analysis and Feasibility Study Assessment.  Private Client.  Analyzed price competitiveness for the product lines of a proposed U.S. $40 million horticultural products processing plant in North India.  The plant produces frozen and canned vegetables and fruit juice concentrates.  Developed containerization, transportation and tariff costs to targeted markets in the Middle East, Europe, the U.S., and Southeast Asian nations.  Prepared overall marketing strategy and held preliminary negotiations with potential large-volume importers and brokers.  Also evaluated capital and engineering cost outlays and made alternative recommendations.  Private sector finance program prepared for the International Finance Corporation (IFC) of the World Bank.

Rice Processing Mill Project.  Private Sector Client, Punjab, India.  Development of turn-around strategy including a debt restructuring plan for a composite rice mill with an estimated replacement value of U.S. $45 million.  Helped to secure a Canadian buyer for the mill which underwent restructuring.

Investments in Southern India.  Private Clients.   For several medium- to large-sized food sector clients, GIC assessed the market potential for direct investments in Southern  India.  GIC established a local presence through an affiliated investment analyst.

Meat Processing Plant Project.  Private Sector Client, India.  Preparation of a business plan for submission to Indian and foreign financial institutions.   GIC aided the promoter in seeking investors for equity participation to dilute public sector shareholding and to source funds for short-term working capital needs.  

Opportunities and Entry Guidelines:  The Indian Market for Food Processing Machinery.  Food Processing Machinery & Supplies Association, Alexandria, VA, The study was a detailed analysis of India's food processing industry and assessment of market opportunities for U.S. equipment by various segments of the industry.  Information on the overall structure of the Indian economy was also included along with recent reform and liberalization measures.  A hands-on, step-by-step guide for alternative market entry strategies was provided, along with various case studies.

Market Potential for Selected Agricultural Products from India in the U.S. and Europe.   ACE Project.  USAID & ICICI.  Responsible for a detailed market analysis of selected Indian products in targeted markets.  The study analyzed existing consumption and market trends, identified potential trade partners, examined prevalent constraints and regulations, and recommended market entry strategies.  The series of studies included fresh fruit and vegetables, dehydrated and processed foods, and cut flowers.




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