Market Research & Feasability Studies

GIC utilizes a multi-faceted approach in evaluating market and product development opportunities for its clients. This includes analyzing primary and secondary trade data, conducting macro and microeconomic market/sector assessments, surveying key buyers or end-user groups, evaluating current promotional activities, and gathering competitive intelligence. GICís network of partner offices and associates provide timely on-the-ground information, which, in turn, aids clients in making critical decisions related to promotional strategy, market entry, and new products launches.

GICís marketing research services can assist US and foreign states in improving the international competitiveness of their agricultural sector by identifying barriers to entry, sales trends, product preferences and competitive threats; uncovering untapped markets and product development opportunities; and pinpointing weaknesses in their current marketing strategy. For private sector firms, including producers, GICís market research can aid companies in evaluating the potential impact of strategic alliances, acquisitions and mergers, industry consolidation, new products and regulatory changes on their competitive position globally and in a given market.

Project Examples

The following our some recent examples of GICís feasibility and market research studies.

Market Analysis for Counter-Seasonal Fruits Exported from Uruguay to United States, Canada and European Economic Community.
GIC provided research and analysis as a subcontractor on transportation rates, competitive export practices, European consumption trends and distribution channels, and market assessments.

Market Entry Validation Study for LST of Colombia.
LST, a Colombian manufacturer of biologically-based pesticides, herbicides, fertilizers, and fungicides, contracted GIC to create a marketing plan and market entry strategy for the U.S. market.

Virginia Department of Agriculture and Consumer Services (VDCAS) Investment Project in Latin America.
GIC prepared an investment study for VDACS. The study included in-depth analysis of markets in Mexico, Dominican Republic and Brazil.

Additional examples available upon request.