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GIC Technical Services

Marketing/Export Promotion

Overview and Mission

GIC maintains a full-time staff to help plan, develop and implement strategic approaches to help access international markets for agricultural commodities. We work with local, state and federal government agencies, together with private sector companies interested in expanding the demand for high quality fruits, vegetables, meat, poultry, and grains. Our services are divided into 3 main roles:

  • Market Research
  • New Customer Acquisition
  • Export Advisory
  • International Partner Search

Market Research

Using proven resources that provide import data of target countries, key buyers and promotional activities as well as competitive threats and local economic conditions, the GIC team assembles a detailed analysis of opportunities with a realizable set of recommendations for successfully penetrating specific export markets.

Additionally, GIC has compiled databases of foreign buyers, purchase histories, commodity preferences, seasonality of purchases, etc., that are all carefully incorporated into the strategic framework before going to the marketplace.

New Customer Acquisition

By selectively utilizing Trade Missions and Trade Shows, GIC introduces US exporters to potential buyers, wholesalers, distributors and government officials.

Reverse Trade Missions to the US are also a proven method of acquainting overseas  buyers with their US seller counterparts and their production/processing facilities.

Export Advisory

GIC has in-depth knowledge ofimport regulations, key distribution channels and important growth trends that provide for a smooth transaction. Services include originating tenders, logistics, freight negotiations, pricing, import permits, contract negotiations, closing deals, and follow-up activities.

Training programs for exporters are achieved by GIC through workshops and seminars aimed at educating producers about the opportunities, constraints and contacts necessary for specific targeted markets.

Export Strategies

International Partner Search

GIC helps identify and qualify potential partners, which can result in long-term strategic alliances. Companies receive a comprehensive report focusing on potential partners.

“The US Commerce Department has officially recognized the work of GIC in managing the Virginia Apple Trading Company in contribution to the success of the first year of VATC’s export operations under the Export Trading Certificate of Review Program”

 


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