GIC's commercial intelligence, market intelligence, and market strategy practice offers critical advisory services to manufacturers or traders seeking to define and capture a share of a foreign market. The practice is premised on a few key assumptions. First, commodity marketing approaches are now largely obsolete. Industrial and individual consumers demand products tailored to their individual needs, specifications and end-uses. Second, without intelligence on your company's competitors, market development occurs in a vacuum. Even the most visionary product with the best manufacturing cannot sell itself. Third, without an overall picture of the product's market and competition, your company will be reactive rather than proactive. Market analysis combined with commercial intelligence adds clarity and resolution to any management vision. GIC's rigorous, information-intensive approach to strategic decisions can help your company:

• Avoid mistakes that are exponentially more costly to repair at implementation.
• Make investment decisions by more accurately projecting revenue.
• Increase the potential upside from a marketing or joint-venture investment through better targeting, pricing, distribution, and knowledge of the competition.

Please feel free to view our list of selected projects related to commercial intelligence, market development, and market strategy.

In recognition of the changing global economic system, GIC focuses on the unique needs of private sector ventures targeted at export development, new market penetration, and strengthening of cross-border business relationships via mergers, acquisitions, or joint ventures. The industry, sector, and trade analysis practice serves our clients' specific information and analysis requirements by targeting current and future trade flows, industry trends, and the effects of regional trade initiatives on the flow of goods, services, and capital in the agribusiness and related industries.

GIC's distribution management and infrastructure development practice has enabled its clients to realize significant gains in profitability through the implementation of state-of-the-art techniques. A $380 billion industry in the U.S. alone, logistics impacts productivity throughout the economy, and is often the key factor in determining the success of new ventures in new markets. GIC assists companies in reducing distribution expense, enhancing distribution capabilities and assessing distribution channels.